About us

It started with a frustration. We wanted to be on the road, and we spent the evening faffing about with packing instead.

Planning a trip is tricky enough. You check the forecast, book the hotels and work out the route. The last thing you want is to worry whether you have what you need, because that decides whether the trip is good or miserable.

We want to take that worry away, so it is easier to leave and you spend more time riding.

Sustainability is a core value, from start to finish. We want it to guide every decision, from what we make to how we make it and what happens when it is worn out.

A bike trip is a journey. This brand is one too. We will share what we are building, what we learn, and what we have not worked out yet.